Neglecting Sufficient Testing and Analytics

When starting out, there is often a desire to achieve maximum returns in a short period of time. However, overlooking the importance of testing an advertising campaign thoroughly before analyzing statistics can be detrimental. While profit may be generated initially, it can often be attributed to affiliate networks or other factors rather than the media buyer’s efforts. Prioritize testing and continuous monitoring of campaigns, analyzing key metrics to make informed decisions and optimize performance.

Limiting Yourself to a Single Ad Format

It’s crucial to remember that there are various forms of communication to engage your target audience. Just because you have achieved positive results using one ad format, such as popunders, doesn’t mean that experimenting with banners or native traffic won’t yield even better return on investment (ROI). Avoid assuming that you have reached the peak of your campaigns; instead, keep testing and exploring new and different ad formats to uncover potential opportunities for growth and improved results.

Overusing Blacklists

Analyzing campaign results and blocking non-profitable traffic sources is a sound practice, but it’s important not to go overboard with blacklisting websites. While it’s necessary to exclude websites that clearly don’t work for your campaign, excessively blocking sites may lead to unintentionally excluding a significant portion of your target audience, which could potentially convert in the future. It’s advisable to strike a balance by selectively adjusting individual rates and conducting thorough testing before making drastic blocking decisions.